Sustainability

Sustainability Policy

Implementing a Sustainable Future through the Power of Digital.

HOBBY Inc. is committed to reducing environmental impact and solving social issues through digital businesses such as mobile app development and DX support.

Using approaches unique to a technology company, we aim for sustainable growth together with our stakeholders.

Environment

Environment

Reducing environmental footprint by utilizing the AWS Tokyo Region (high renewable energy usage) and achieving fully paperless operations.

Environment

Social

Social

Implementing diversity hiring regardless of nationality or gender, and a full-remote work system to support the parenting generation.

Social

Governance

Governance

Ensuring transparency through outside directors and third-party audits, with rigorous data management compliant with GDPR/APPI.

Governance

Risk Analysis & BCP (Business Continuity Plan)

Anticipating risks associated with rapid business growth, we have formulated the following countermeasures and BCP policies.

Anticipated Risks / DisruptionsCountermeasures / BCP Policy
Large-scale Disasters / PandemicsAll key business processes are cloud-based, ensuring business continuity even in a fully remote environment.
VPN Server FailureImplemented automatic connection to secondary servers to prevent communication disruption.
Mimico Service OutageImmediate switch to "Recorded Resend Mode" to avoid communication breakdown.
Customer Response ConfusionStandardized notification templates and recovery procedures via Slack, email, and push notifications.
View Risk Management & BCP Details→

Growth Vision for 2030 and Beyond

Looking beyond our 2028 IPO, we plan for non-linear growth through the following three pillars.

Global Expansion Strategy

  • 2029: Launch localized version of Mimico (SNS) in South Korea and Taiwan markets.
  • 2030: White-label licensing rollout for mainland China.
  • 2031: Simultaneous expansion of VPN and SNS to English-speaking regions (Canada, Australia).
  • 2033: Launch of "Lightweight VPN" for African and Middle Eastern markets.

New Business & AI Investment

  • Mimico × AI: "Emotional Translation" technology (estimating emotions from vocal tones).
  • Global VPN: Integration with Cloud Storage (unifying communication and storage).
  • Edutech: Subscription-based educational SNS and B2B digital consulting rooms.

M&A Strategy

  • 2029 Target: Acquisition of a Taiwanese AI security firm (VPN protocol technology).
  • 2027 Prep: Collaboration or equity acquisition with a domestic AI chatbot company.