Our Business
Innovating Digital Life
HOBBY Inc. is a digital venture company specializing in the planning, development, and operation of smartphone applications, guided by the philosophy of "Simple yet Deep Applications." Since our establishment in 2024, we have leveraged business insights gained in Singapore to provide borderless digital experiences that transcend national and linguistic barriers.
Our business is built on three pillars: our flagship B2C app business, B2B DX (Digital Transformation) support leveraging our technical expertise, and data-driven global marketing. With an eye toward an IPO in 2028, we continue to create new value as a core IT company in Asia.
Mobile Application Business (B2C)
Providing Peace of Mind and Connection to Users Worldwide.
From utility tools that solve user problems to SNS platforms that create new connections, we develop and operate high-quality proprietary products designed for the global market.
Mimico (Voice SNS)
A hybrid SNS based on the concept of "transcending language barriers." Equipped with real-time AI translation and transcription features, it is a platform where users from different linguistic backgrounds can converse smoothly in their native languages.
Global VPN / XY VPN
A communication security app utilizing AES-256 encryption technology and a No-Log policy. Connect to servers in over 30 countries with a single click, providing a secure internet environment for both individuals and corporations.
Barcode Scanner
Instantly compares and displays the lowest prices from Amazon, Rakuten, and Yahoo! Shopping just by scanning a barcode or QR code. A tool that supports smart shopping with LINE integration and price-drop alerts.
User Segment Analysis
Delivering experiences tailored to "each" rather than "all." We design UX based on the behavioral patterns of four primary segments.
Students (Ages 15-24)
Working Mothers (Ages 28-45)
Freelancers (Ages 25-40)
Seniors (Ages 60+)
DX Solution Business (B2B)
Solving Business Challenges with Reliable Technology.
We provide corporate clients with cross-platform development technology using Flutter/React Native and serverless architecture utilizing AWS, both honed through our proprietary app development. We offer one-stop DX solutions tailored to on-site challenges, such as digitizing communication logs for educational institutions and reservation management systems for medical corporations.
Technical Strategy & Development Framework
A modern tech stack and international-standard security framework supporting high-quality services.
Tech Stack
- Frontend: Flutter / React Native (Cross-platform)
- Backend: Firebase + Node.js + AWS Lambda (Serverless)
- Database: Cloud Firestore + Amazon RDS
- CI/CD: GitHub Actions + Firebase Hosting + TestFlight
Security
- Communication encryption via SSL/TLS
- VPN Products: AES-256 encryption standard
- Compliance with GDPR and APPI (Act on the Protection of Personal Information)
- External Vulnerability Assessments (Scheduled twice yearly)
Maintenance & Support
- Zendesk Integration: Initial response within 48 hours
- Targeting 70% self-resolution rate via Chatbots
- Dedicated CS (Customer Success) representatives for B2B users
Global Marketing & Analytics
Data-Driven, Borderless Growth Strategies.
We implement multilingual rollouts targeting not only Japan but also Taiwan, South Korea, and Southeast Asian markets. By analyzing behavioral data from millions of users using Mixpanel and Adjust, we execute precise marketing strategies that maximize LTV (Customer Lifetime Value) based on metrics rather than intuition.
Growth Strategy & Data Foundation
Aiming for steady market share through data-driven decision-making and phased global expansion.
Global Expansion
- 2026: Taiwan (Localized VPN release)
- 2027: South Korea (Improved Mimico release)
- 2028: SE Asia (Simplified Chinese VPN / Indonesia & Vietnam)
- Local marketing through partnerships with local firms
Data Analytics Foundation
- Behavioral analysis via Mixpanel / Adjust
- Real-time analysis with Firebase Analytics
- Monthly tracking of LTV and Churn Rate
- Hypothesis-driven UI/UX improvement cycles