About HOBBY
CEO's Message
Towards a Global Venture Born in Asia
HOBBY Inc. was established to fully enter the Japanese market, building upon a foundation of business success in Singapore. Our philosophy is "Simple yet Deep Applications," and we are constructing an integrated platform business that synergizes technology, market presence, and human resources.
Beyond short-term revenue, we focus on maximizing long-term Customer Lifetime Value (LTV). With our sights set on an IPO in 2028 and global expansion, we strive to balance sustainable corporate growth with social contribution.
Representative Director & CEO
Cao Xingjin
As a core IT company in Asia, we provide innovative and secure app experiences for mobile users.
Based on the three pillars of Reliability, Convenience, and Innovation, we continue to create products that support the digital lives of individuals and corporations.
Reliability
We ensure thorough communication encryption and privacy protection to build a digital environment where individuals and businesses can operate with peace of mind.
Convenience
We provide intuitive and functional utility tools and platforms that support the smart transformation of daily life.
Innovation
By leveraging cutting-edge technologies such as AI translation and voice recognition, we create new communication experiences that transcend language and national borders.
Growth Strategy Roadmap
Phase 1: Market Entry & Foundation Building
Full-scale entry into the Japanese market. Aiming for user acquisition and brand penetration through the release of Mimico Beta and stable VPN versions.
Phase 2: Monetization & B2B Expansion
Strengthening LTV improvement measures and subscription retention rates. Expanding the B2B client base and optimizing the profit structure.
Phase 3: IPO & Global Expansion
Listing on the TSE Growth Market (IPO). Executing VPN expansion into Taiwan and South Korea, and implementing multilingual strategies for social networking services.
Financial Plan (2024-2028)
Projected revenue and profit trends following rapid business growth. Starting with profitability in 2024, we target 160 million JPY in revenue and 75 million JPY in operating profit by 2028.
| Fiscal Year | IAP Revenue | Ad Revenue | B2B Revenue | Total Revenue | Total Expenses | Operating Profit |
|---|---|---|---|---|---|---|
| 2024 | 35M JPY | 18M JPY | 8M JPY | 61M JPY | 36.3M JPY | 24.7M JPY |
| 2025 | 42M JPY | 26M JPY | 12M JPY | 80M JPY | 45M JPY | 35M JPY |
| 2026 | 50M JPY | 35M JPY | 15M JPY | 100M JPY | 55M JPY | 45M JPY |
| 2027 | 65M JPY | 45M JPY | 20M JPY | 130M JPY | 70M JPY | 60M JPY |
| 2028 | 80M JPY | 55M JPY | 25M JPY | 160M JPY | 85M JPY | 75M JPY |
Company Profile
- Company Name
- HOBBY Inc.
- Location
- 1003, 1-16-23 Mukogaoka, Bunkyo-ku, Tokyo, Japan
- Established
- March 26, 2024
- Capital
- 40 Million JPY
- Executive
- Representative Director, Cao Xingjin
- Business Overview
- Mobile App Planning, Development, and Operations (B2C)DX (Digital Transformation) Solutions (B2B)Global Marketing Support
Access
- Address
- 1-16-23-1003 Mukogaoka, Bunkyo-ku, Tokyo 113-0023, Japan
- Public Transport
- 5-minute walk from Todaimae Station (Tokyo Metro Namboku Line)8-minute walk from Hakusan Station (Toei Mita Line)12-minute walk from Nezu Station (Tokyo Metro Chiyoda Line)